The following news have reached me via a press release:
“The United States Patent and Trademark Office has issued a Notice of Allowance to award-winning inventor Shelley Harrison in the case of a patent application filed on a new way to tell time. The new time display method uses colors instead of an hour hand or hour digit. Products using the new way to tell time are expected to be marketed under the brand name TWELV(TM)(http://www.twelv.com).
TWELV time relies upon a series of twelve colors, each of which is uniquely assigned to an hour of the day. A color is displayed during the hour to which the color is assigned. Thus, for instance, during the six o’clock hour, the color green is displayed. Minutes are still indicated by numerical digits, which are set against a background that is the color corresponding to the given hour.
The TWELV time-telling system allows a number of advantages. For instance, holding display size constant, two digits can be displayed at a much larger size than can four digits. Meanwhile, colors can be correctly identified at much longer distances than can individual characters or clock hands. Thus, the new time-telling system offers a readability over greater distances than conventional time display methods allow. […]”
I sometimes shake my head at these type of ‘inventions’. What about the color blind? What about reading the display in bright daylight where you can’t see the colors of an LCD properly? Sure this new ’system’ might have its advantages and could have some impact on the displays used in wearable technology, but do we really need to start learning colors and their corresponding numbers? On the other hand, who am I to judge? Introduce it to the market and see whether they’ll embrace it or not.