According to research most of the serious skiing accidents involve head injuries. And while wearing a helmet could significantly reduce the risk of head injuries, most people wouldn’t be seen dead on the slopes with an ‘uncool’ helmet. d3o has developed a solution that gives you protection (although not as good a protection as a helmet) that still let’s you look cool. It’s called Ribcap and is basically a beanie with some of d3o’s intelligent material incorporated.
What is this intelligent material you ask? The materal (pictured here as as ‘ribs’ but can be made into other shapes for different applications), also called d3o, is “made with intelligent molecules. They flow with you as you move but on shock lock together to absorb the impact energy. When the impact is over d3o returns to being soft and flexible, this all happens in less than 100th of a second.” Picture some play-doh that goes hard when you punch it but stays soft while you knead it.
Other applications of the d3o material include shoes, where it serves as a sock absorber, and body protection, for example incorporated in skiing suits. As a matter of fact the US and Canadian skiing teams wore these suits during the Turino Winter Olympics.
Note: d3o does not sell the products. The hats and beanies are available from ribcap.